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Auckland Chinese-favorite dessert shop goes into liquidation! The official website has been closed!
New Zealand Chinese Herald website comprehensive report on home security Luna All Day, a popular Asian-fusion French bakery in Auckland, has gone into liquidation.
The bakery has stores on Auckland’s main streets in Takapuna and Newmarket. Today, its official website has been closed, leaving a short message: “The end of an era. Thank you for accompanying me all the way!”
Luna All Day is famous for its various pastries and desserts, including its signature Ube cake, Mochi cookies and Bingsu (Korean shaved ice dessert). Not long ago, the brand just changed its name from Luna Bakehouse to Luna All Day.
On March 9, Adam Botterill and Damien Grant of insolvency firm Waterstone were appointed as liquidators of Luna Bakehouse Limited. Companies Office records show that the company entered liquidation on its own initiative by shareholders.
However, before that, the tax bureau had submitted an application to the High Court on February 3, seeking to liquidate the company. The application was originally scheduled to be heard in late March.
According to Companies Office information, Thi Linh Dan Nguyen and Mohammed Farhan Waniya are joint directors and shareholders of the company.
The pair also ran another company, FNM Ltd, which opened the Luna Cafe and Eatery in central Auckland and was placed into liquidation by the tax office in February this year.
According to the arrangement, Luna Bakehouse’s first liquidator’s report is expected to be released on March 16, while FNM Limited’s report is expected to be released on March 31.
In recent years, New Zealand’s catering industry has frequently seen the closure of well-known stores. Last year, Auckland cafe Rupa’s announced it was closing after 70 years.
In addition, the New Zealand Butlers Chocolate Cafe franchise business has also closed five stores across the country after experiencing long-term economic challenges post-COVID-19.
Cafe Cuba, a well-known restaurant in Palmerston North, went into liquidation last August when its tax debt exceeded $1.5 million.
Data from the credit agency Centrix shows that in the 12 months to January 2026, there were 382 corporate liquidations in the catering industry, ranking second among all industries.
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