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Rich man worth 9.5 billion invests in Xibei
interface news Tianyancha’s industrial and commercial information shows that recently, Inner Mongolia Xibei Catering Group Co., Ltd. has undergone industrial and commercial changes.Lin Lairong was added as a shareholder, and the registered capital increased from approximately RMB 102 million to approximately RMB 104 million.
Interface News consulted the relevant information of Tianyancha to learn that,As a natural person, Lin Lairong subscribed for RMB 2,247,572 on February 14 and obtained over 2.16% of the shares of Xibei Catering Group. The date of his first shareholding was March 10.
Inner Mongolia Xibei Catering Group Co., Ltd. was established in October 2017. Its legal representative is Jia Guolong. Its business scope includes catering services, food production, food Internet sales, catering management, etc. Shareholder information shows that the company is currently jointly held by Beijing Xibei Enterprise Management Co., Ltd., Jia Guolong and the above-mentioned new shareholders.
Public information shows that Lin Lairong was born in Inner Mongolia and founded Inner Mongolia Zhongxing Group in 1995. He is also the actual controller of Dazhong Mining. In 2025, he appeared on the Hurun Global Rich List with a wealth of 9.5 billion yuan.
This is also the second round of financing recently obtained by Xibei Catering Group.
Since the dispute between Internet celebrity Luo Yonghao and Xibei broke out in September last year over “prepared dishes”, Xibei and its founder Jia Guolong have been deeply involved in the whirlpool of public opinion. In January this year, after deciding to close 102 stores, Xibei introduced new investors and completed Series A financing.
Tianyancha’s industrial and commercial information shows that on January 20, Inner Mongolia Xibei Catering Group Co., Ltd. underwent industrial and commercial changes, adding Taizhou Xinrongtai Investment Co., Ltd., Hohhot Collective Co-creation Enterprise Management Center (Limited Partnership), Hangzhou Zhouxuan Equity Investment Management Partnership (Limited Partnership), etc. as shareholders. At the same time, the registered capital increased from approximately 89.903 million yuan to approximately 102 million yuan, an increase of approximately 13%.
Tianyancha APP shows that Taizhou Xinrongtai Investment Co., Ltd. is an investment fund under Taizhou Caixinrongji. The legal representative of the company, Zhang Yong, holds 100% of the shares and is also the founder of Xinrongji. Hangzhou Zhouxuan Equity Investment is a fund invested by Hu Xiaoming, the former president of Ant Financial. He is the company’s executive partner and holds 97% of the shares.
After the completion of this new round of financing, among the original shareholders, Xibei founder Jia Guolong directly holds 25.5986% of the shares, with a subscribed capital contribution of more than 26.6 million yuan, and remains the actual controller and beneficial owner. As the major shareholder, Beijing Xibei Enterprise Management Co., Ltd. holds 35.02% of the shares, with an investment of over 36.39 million yuan. The legal representative of the company is also Jia Guolong, holding 85% of the shares, and the other 15% is held by his wife Zhang Liping.
Among them, Chengdu Xinchao Media Group Co., Ltd. holds nearly 1% of the shares, corresponding to the subscribed capital contribution of 1.016802 million yuan. According to the latest financial statements disclosed by Xinchao Media, the company invested 100 million yuan in Xibei from January to September 2025.
Calculating this ratio, Xibei’s post-money valuation is approximately 10 billion yuan. According to preliminary calculations by Jiemian News, Xibei will transfer approximately more than 2% of its equity in this new round of financing, corresponding to a financing valuation of over 200 million yuan.
Before the Spring Festival in 2026, as the founder, Jia Guolong stepped down as CEO of Xibei’s main brand, and former CEO Dong Junyi returned to the position. According to the Daily Economic News, Dong Junyi is currently responsible for the specific operations and management within Xibei. An insider told reporters that although the company has not clearly announced the news of Jia Guolong’s resignation as CEO, Dong Junyi is conducting daily management as CEO. After taking office, Dong Junyi has successively proposed measures such as salary cuts for store management, store managers responsible for reducing store losses, and the elimination of Xibei’s unique management system. The only goal is to get Xibei out of trouble.
In an interview with Shanghai Securities News on January 25, Jia Guolong predicted that from September 2025 to March 2026, Xibei’s cumulative losses will exceed 600 million yuan. Xibei decided to close 102 stores nationwide in the first quarter, accounting for 30% of the total stores.
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