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Reprinted from WeChat public account: Aozhiwang
Australian Spring Festival is completely packed!
The Twelve Apostles are crowded with people
The steam trains all have Chinese faces!
Even the God of Wealth is open for business on the Great Ocean Road!

Just when Chinese tourists take advantage of Australian attractions
While living the “Spring Festival Transport Live”
Another controversy is also quietly heating up!
SBS One About
“Chinese New Year” posts,
Fire up the comment area directly!
This year’s Spring Festival in Australia is really a bit exaggerated!
Xiaohongshu has been flooded with the same picture these past few days. The Twelve Apostles Observation Deck is full of Chinese faces, and the queue for the steam train is like a Spring Festival travel scene!
The seaside, mountain roads, and coffee shops are full of familiar Mandarin. Many Chinese who have lived in Australia for many years lamented: This scene really resembles the peak holiday season in China!

Some netizens posted a post and directly ridiculed: “Welcome to the Twelve Apostles, a famous scenic spot in Victoria Province of China 😂 No matter how spectacular the Great Ocean Road is, it is not as shocking as the huge crowds of people. It feels like I have teleported back to China. There are really 666 tourists this year!”

There are really too many people! There is almost no space at the observation deck, so you have to queue up to take pictures!
Another netizen posted:
“Australia is full of Chinese tourists during the Spring Festival. If I hadn’t said it was Australia, everyone would have thought that a certain domestic scenic spot was full of Chinese people and there were only a few foreign tourists.”

He paired it with a photo of the most popular steam train scenic spot in Melbourne. Judging from the picture, almost all of them are Chinese tourists!

The comment section is also very lively! Someone said:
“Sydney is a bit better, with a large urban area. When I go to the center of Melbourne, I feel like I haven’t been abroad”!

Someone analyzed it very realistically:
“Because Japan can’t go, Southeast Asia is scammed, many people don’t dare to go, Europe and the United States are too far away, Australia has nice scenery, but it’s not too far. There are so many Chinese people, 0.01% of them go abroad during the Spring Festival, which is a terrible figure. There are only so many people in Australia, and the total is less than 30 million.”!

This sentence breaks the key! As long as a very small proportion of Chinese people leave the country during the Spring Festival, it will be a “flood level” for Australia!

Also known as:
“I did meet a lot of Chinese people when I went to the beach a few days ago. I even helped take photos. At that time, I lamented that everyone’s economic conditions have improved and their minds have become more open. They don’t have to stay at home during the New Year. It’s good.”

Someone else concluded:
“The Chinese people’s spending power is really strong, and Chinese people can be seen in all tourist destinations around the world”!

What’s even more magical is that the Great Ocean Road Tourism Bureau has brought out the “Spring Festival atmosphere” this year!
They posted on Xiaohongshu: “The God of Wealth will randomly seek encounters at the Twelve Apostles, Lorne Town, Apollo Bay, etc.”

The staff dressed in God of Wealth costumes sent blessings to Chinese tourists at the attractions and handed out cookies!

Many tourists posted pictures saying that they really met the God of Wealth and even took photos together!

Someone held the cookies in front of the coastline to take pictures. The scene was really festive! Australian coastline + Chinese God of Wealth, who would have thought of this combination!

When the scenic spot begins to customize the atmosphere for the Spring Festival, when the staff randomly “haunts” in the God of Wealth clothes, and when the Twelve Apostles Observation Deck is so crowded that everyone is competing for a spot to take pictures, it actually shows one thing: Chinese tourists are really back during this Spring Festival!
And it’s not a small-scale comeback, it’s a comeback with “an overwhelming sense of presence”!

According to predictions from the National Immigration Administration of China, during the nine-day Spring Festival holiday, the country’s average daily inbound and outbound tourists will exceed 2.05 million, a year-on-year increase of 14.1%!
Ctrip’s forecast is more direct, saying Australia will attract “the largest number of Chinese tourists” during the holidays, with bookings likely to more than double last year’s total! The route from Shanghai to Sydney has entered the top ten most popular long-distance routes, and air tickets, hotels and customized itineraries for group tours are growing rapidly!
When Chinese tourists arrive in waves, when tourist attractions are as lively as returning home, and when the tourism bureau takes the initiative to cater to the Spring Festival atmosphere, Australia has really been “ignited” by Chinese tourists during this year’s Spring Festival!
During this year’s Spring Festival in Australia, the scenic spots are packed to the brim, but the controversy over cultural names is heating up again!
It was lively, but the discussion about “Chinese New Year” and “Lunar New Year” didn’t stop at all!
Just as Chinese tourists were pouring into Australia in large numbers, SBS posted a post on Instagram with the title:
“Not everyone calls it ‘Chinese’ New year- here is why….”

Translated it is:
“Not everyone calls it ‘Chinese New Year,’ and the reason is…”
As soon as this sentence came out, the emotions of Chinese netizens were immediately ignited! Many people feel that posting this kind of content during the Spring Festival is tantamount to “looking for trouble”!

Some netizens posted on Xiaohongshu and started firing directly. The original words were:
“After the efforts of the past few years, many organizations in Australia have been secretly weakening the term “luna new year” in recent years, and some directly say “Happy New Year” in Chinese. This is a naked provocation by SBS. What a tough guy! Since he dares to celebrate the New Year and come out to disgust people, then let’s go and fuck him!”
The anger in this passage is not concealed at all! Keep up the pace instantly in the comment section!

Under SBS’s post, many Chinese netizens also started to leave messages to boycott and refute! One comment received a lot of likes:
“Stop using ‘inclusivity’ as a cloak for cultural erasure. You don’t get to ‘de-brand’ a 3,000-year-old tradition from the people who created it just to satisfy a modern trend.”
“Don’t use ‘inclusivity’ as a cloak for cultural erasure. You can’t ‘de-brand’ a three-thousand-year-old tradition from the people who created it just to cater to modern trends.”

A large number of netizens also left messages:
“Happy Chinese new year everyone!!”
Others responded sarcastically:
“K pop=> lunar pop. English=> lunar language. Vietnam Coffee=> lunar coffee.”
Translated it is:
“Should K-pop be called lunar pop? Should English be called lunar language? Should Vietnamese coffee be called lunar coffee?”
Some people on Xiaohongshu also expressed that they had already “taken action”: “I have reported it easily”!
Others wrote: “Rush” and “Rush, rush, rush”! Some people even joked: “Everyone should report it once”!

Some netizens even said by analogy: “English shouldn’t be called English, it should be called Australian, which reflects the inclusiveness of non-English Australians.” This statement is obviously ironic to the so-called “name change logic”!

03
This year’s Spring Festival in Australia is really interesting! On one side, Chinese tourists voted with their feet, crowding the Twelve Apostles and steam trains into “popular scenic spots during the Spring Festival”. The tourism bureau also specially arranged for the God of Wealth to send blessings; on the other side, the mainstream media were still discussing whether to say “Chinese New Year”. People came, money was spent, and the festival atmosphere was full, but the issue of the name was still sensitive! Behind the excitement is actually the pull of cultural identity!
Related reading:
Many tourist attractions in Europe and Oceania are “contracted” by Chinese tourists, even causing traffic jams on a sparsely populated island in Norway! “The whole world knows that Chinese people have a holiday”
Behind the loneliest swing in the world, all Chinese are queuing up…